Category Brands

It is true that we drool with a good purchase of pure trend but we are aware that in this life there is nothing like the classics that never fail. That of the perfect wardrobe is worth its weight in gold. And although, season after season, we fall into the nets of the most trendy garments and accessories, our eyes occasionally rest on a timeless wonder.

Although we know it and we are very aware of it, it is sometimes good to remember (with graphic examples) the importance of having cowboy clothes on hand for our more casual and stylish day to day. H&M takes the opportunity to launch its new Conscious Denim collection where this classic and simple fabric becomes the absolute protagonist.

Mango surprises us every week with new clothes, and his latest line of boho inspiration is simply ideal. The bohemian style is a classic that is always present in our closet and therefore in our looks, a trend that never expires and that invades the street-style. The low cost brand opens autumn with Boho Traveler, a line full of beautiful boho dresses and blouses, 70's outfits, wide sweaters and very warm layers for the arrival of the cold.

New week, new collection. Zara's trajectory is unstoppable, demonstrating that quality and quantity can sometimes go hand in hand. The Spanish firm has started this new Monday by introducing all its fans a new editorial that comes from the hand of the Argentine model Mica Argañaraz and is presented (only) with black clothes.

While all eyes are focused on New York and its particular Fashion Week to present the collections that will invade the streets during Spring-Summer 2020, at the end of last week Barcelona hosted the Massimo Dutti parade to present its new Fall-Winter 2019/2020 collection.

Irina Shayk is the new image of Calvin Klein and poses sexier than ever in her new campaign. A reality, since the Russian top poses naked with the brand new bag collection. There are also semi-nude photos, but what is clear is that the model is willing to raise the temperature. The new UNLOCKED IN #MYCALVINS campaign conducted by the duo Inez and Vinoodh emphasizes the materials that inspired the iconic pieces of the brand and does so with a new collection of bags The Lock bag campaign wants to capture the authentic power of a fearless woman and that is totally herself.

More and more are being passed to the side of the Zara youth line (aka, TRF): no matter the year of birth that appears on our ID, the Spanish firm knows how to get our teen side to fill our clothes closet Stylish and versatile With the arrival of the new season, he presents a new lookbook where the most varied (and original) styles are the only protagonists.

Zara is willing to "change" its way of producing to reduce its impact on the textile industry, and after displaying its organic cotton collection now launches the Care for Water collection in collaboration with Water.org. This is a new initiative that seeks to create a positive impact on organic cotton farmers' communities, facilitating access to drinking water and sanitation.

The return to school in many autonomous communities reminds us of something inevitable (and non-negotiable): the end of summer and the imminent arrival of the autumn season. Gradually the temperatures will gradually drop so that we will find ourselves looking for nothing in the drawer of the sweaters and accompanying our outfits with thick coats.

Pepe Jeans surprises with a campaign for fall 2019 very sexy. A mixture of disco shine, denim and lingerie that works perfectly. Again repeating with the singer Dua Lipa of image, this time they take more risks. An excess of jewelry and manicure are the perfect setting to wear a very mini chain dress that costs 170 euros.

Kendall Jenner repeats as Longchamp's image again. This time with a very high responsibility in his charge: he presents the new it bag of the firm in his Fall / Winter 2019 collection. It is called La Voyageuse (“the traveler” in French ”) and promises to become one of the most repeated designs In the street style.

This fall puffed sleeves are one of the trends that are repeated in the catalogs. And it is a style that suits us both for day and night looks, giving us a touch of elegant volume, as well as casual. Therefore, it is not surprising that in Stradivarius we find a good assortment of garments that join the trend of which we have selected these 9 with which to succeed this next season.

India is not only a country that attracts thousands of tourists every year wanting to meet new cultures (as well as a brutal contrast that many clash immediately), Zara, Mango and Primark have chosen that destination - in addition to others - to make their organic collections and make them more sustainable.

Zara has once again bet on young fashion promises to launch its new VIEW.S. He already did it a couple of months ago with Galician fashion students and has now continued more internationally. Five designers of the Istituto Marangoni in Milan are responsible for this collection, loaded with Italian spirit and very versatile proposals.

Inspired by high school portraits, in the world of Rodarte the day of the school photo is a dreamlike moment. There all the women pose as queens of the 80's dance, with pompous dresses full of frills and volumes that would make the very Madonna sigh. There is no lack of replicas of Cruella de Vil, adorable puppies or pastel colors.

The Spanish firm Zara has set itself the goal of seeing life behind a pink (fuchsia) filter this fall 2019 and its new collection is presented in this colorful shade. With designs that have a retro-festive air of the coolest, different proposals dance in front of our screen with the sole aim of conquering our most daring side.

Since last night Zara's app has a novelty that is most useful. Inditex's pretty daughter is the first of the group to include the possibility of searching for products by images. A stub, right? The new tool works to locate garments of the Zara brand, doing something similar to what its already famous scanner search engine did through barcodes.

One more season H&M delights us with its Studio collection, the most exclusive collection of the low cost brand and therefore the most expensive, with ideal and feminine garments where black and white are the main colors. Next Thursday, September 5, the entire Autumn-Winter 2019/2020 collection goes on sale, so go preparing your wishlist.

It's official: Bershka is cool (a lot, a lot, a lot) and every collection that happens we realize more. After hitting it with its capsule collection with singer Billie Eilish, now the Spanish firm presents its novelties where a cowboy style in the purest Wild West style -in a renewed version- promises to succeed this new season (from now on).

At this point in the game to talk about the Chanel cropped shirt with the logo on the pockets is to talk about one of the most viewed garments in RRSS. With a price of 1,990 euros, this design became, automatically, an object of desire that very few could access. Luckily for the rest, Bershka has just launched a model that looks like it but with a personal touch of the coolest.